Mediabrief - The ACT Newsletter
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ISSUE #1
June 2013
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About ACT

The Association of Commercial Television in Europe (ACT) is a trade body for the commercial broadcasting sector in Europe. Formed in 1989, the ACT has thirty-three member companies active in 37 European countries, operating and distributing several thousand free-to-air and pay-tv channels and new media services. By offering a wide range of choice and variety to the viewer, the sector is a leading source of entertainment and information to millions of European citizens.

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EU / CoE MEDIANE project – Media in Europe for Diversity Inclusiveness

ACT and its member companies join the EU / Council of Europe joint project, MEDIANE - Media in Europe for Diversity Inclusiveness, which aims at sharing media best practices and developing tools to include diversity as a general approach in their daily work.

Several ACT members will attend the upcoming MEDIANE conference “From Media Diversity Coverage to Media Diversity Inclusiveness” from 10 to 12 June. The participants will consider sharing professional practices, and jointly building a self-monitoring media tool for assessing the inclusion of diversity in the design and production of media content.

Reynald Blion, Media & Diversity Manager / Programme Manager, Council of Europe:

“The involvement of media outlets and their professionals in the initiatives to consider diversity in their daily work is very important. But today we need to question approaches solely covering diversity and go one step further to a media coverage including diversity on every level. The new EU / CoE Mediane – Media in Europe for Dversity Inclusiveness - joint programme wants to enable media professionals to develop inclusive approaches in media content design and production.

The 1st MEDIANE European Encounter in Cyprus will foster exchanges between participants engaged in the areas of media production, media and journalism training and journalism practice. The encounter’s participants will be asked to contribute to the practical dimension of media diversity inclusiveness. We will explore how media outlets and their professionals can upgrade their abilities to include diversity in their daily work and engage in truly inclusive media coverage. Especially, the participation of the commercial TV sector is pivotal. European commercial television is one of the main actors of the European media industry. Several examples across Europe show how commercial TV commits to achieving truly inclusive and diverse media production and content design. For all these reasons, the involvement of commercial TV is important for the success of the joint EU / CoE Mediane initiative.”

For more information: www.coe.int/mediane, mediane@coe.int

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